News Oct 9th, 2018

Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences

77 per cent of smaller influencers also publish content on a daily basis

• micro-influencers
• influencer marketing
• Brands
• working with brands

Feature Apr 23rd, 2018

Report: Fashion marketing is turning away from celebrities and mega influencers

60 per cent of companies in the field expect to spend more of their budget on influencer marketing this year

• micro-influencers
• influencer marketing
• fashion

Data & Research Dec 11th, 2017

YouTube's Top 10 fastest growing Bronze channels

Research by our friends at Matchmade reveals the small fry that won't be small for long

• YouTube
• micro-influencers
• Gaming

News Oct 4th, 2017

Report: more than half of Gen-Z consumers are influenced by social stars

A.T. Kearney research suggests that 54% are susceptible to the views of bloggers and vloggers

• A.T. Kearney
• market data
• micro-influencers