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YouTube backs #EndTheSilence charity campaign with big stars
Ed Sheeran, Sir Elton John and Emili Sande among the musicians on board

Matchmade's platform: "We make it performance-based, so you’re not paying for empty air"

Tiny Armies tapped German influencers for YouTube and Twitch campaign
GameInfluencer worked with puuki, StanPlay, Clashgames and Lichtle on promo for mobile game

Twitch saw 67% growth in concurrent streamers in Q3 – report
Streamlabs report suggests that YouTube Gaming saw its total fall in the same period

YouTube tweaks its system for classifying videos for monetisation
Says 30% less videos will be flagged for limited or no ads, boosting influencer revenues

YouTube stars Rhett and Link launch campaign for Wix.com
Comedy duo strike influencer-marketing partnership to promote website-building service

Smosh launches Operation Open World sponsored series with Ubisoft
Videos see YouTube gaming crew head off to Egypt in support of Assassin's Creed Origins

How is MZ’s marketing campaign with Alexis Ren working out for Final Fantasy XV: A New Empire?
Partnership racks up millions of views across YouTube and Instagram

Dan Bull: "YouTube is a hulking leviathan slowly sinking under the weight of its own arrogance."
He planned to rap about every video game ever created. We interview the veteran YouTuber

Keymailer are ahead of the Influencer Marketing curve, and here's why
We chat to Keymailer about their product, and the incoming changes to influencer platforms.

Nintendo gives influencers bad news on YouTube livestreams
Says YouTube Live 'falls outside the scope' of its program for online gaming stars