News May 3rd, 2019

YouTube chief business officer discusses brand safety and plans for new original content

Robert Kyncl discussed YouTube's future plans for original content and addresses advertiser concerns

• YouTube
• brand safety
• youtube premium
• Original content

Feature Apr 4th, 2019

When an influencer turns infamous - crisis management strategies for brands

Digital law specialist Brian Sommer discusses how companies can mitigate damage when influencer marketing turn sour

• influencer marketing
• brand safety
• Management
• Sephora

Interview Mar 11th, 2019

5 major steps YouTube can take to improve and restore trust with brands

Fullscreen Media's VP of distribution discusses ways the video behemoth can restore trust with advertisers

• YouTube
• brand safety
• advertisement
• Fullscreen

News Apr 13th, 2018

Studio71 releases tool to enforce brand safety within partner network

The tool will help brands identify inappropriate content and ensure their products don't appear next to it

• brand safety
• advertisement

News Mar 22nd, 2018

TotallyAwesome partners up with PopJam and StarFish Kids to launch influencer program

The collaboration hopes to create more local kid-safe content

• influencers
• brand safety

News Mar 14th, 2018

HypeTap launches technology to help combat brand safety concerns

The influencer platform aims to tackle the ever-growing issue of brands appearing next to offensive content

• influencer marketing
• brand safety