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The most unexpected influencer nichés we never could have predicted Feature Aug 24th, 2020

The most unexpected influencer nichés we never could have predicted

From millionaire kids to sparkly bin lids

Let’s talk about Mrs Hinch: an in-depth ‘cleanfluencer’ case study Feature Feb 19th, 2020

Let’s talk about Mrs Hinch: an in-depth ‘cleanfluencer’ case study

In a world that feels out of control, super-influencer Mrs Hinch delivers a much-needed tonic - cleaning

How social influencers are impacting the gaming market Feature Dec 19th, 2019

How social influencers are impacting the gaming market

Sven Lubek, MD of WeQ Studios discusses influencer impact on the games space

Influencers are "talentless wannabes" - how do we fix this feeling? Feature Oct 30th, 2019

Influencers are "talentless wannabes" - how do we fix this feeling?

MSL's social and influencer planner Ed Brittain talks through how we can dodge the stigma of "influencer"

The online fashion store making us question reality with AI influencers Feature Sep 17th, 2019

The online fashion store making us question reality with AI influencers

AI influencers are becoming a popular way for brands to create a reliable face, but where do they stack up against real people?

Influencers are providing mental health guidance in a world where support is hard to come by Feature May 17th, 2019

Influencers are providing mental health guidance in a world where support is hard to come by

Social media used to be full of lies. Now, creators are making efforts to be real people

What is TikTok? A marketer’s guide to the new kid on the block Feature Mar 21st, 2019

What is TikTok? A marketer’s guide to the new kid on the block

You've seen the adverts, and now its time to learn why TikTok is taking the youth by storm.

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon Influencer Icon Nov 19th, 2018

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon

Podcaster Danny Pená started GamerTag Radio almost 15 years ago, and a lot has changed since

Viral Visionaries: how can influencers make money outside of ad revenue? Viral Visionaries Nov 2nd, 2018

Viral Visionaries: how can influencers make money outside of ad revenue?

We asked our industry experts about making dollar outside of traditional platform adverts

eBay spawns a new brand of 'seller' influencers Special Report Oct 30th, 2018

eBay spawns a new brand of 'seller' influencers

We take a look at how the online marketplace is utilising the power of influencers

What is the career expectancy of an influencer? Feature Oct 25th, 2018

What is the career expectancy of an influencer?

As Marzia turns her back on YouTube - and 7.4m subscribers - Vamp’s Aaron Brooks questions the longevity of social media stardom

10 interesting YouTube creators working with toy brands Feature Oct 17th, 2018

10 interesting YouTube creators working with toy brands

Toys channels are one of the biggest money makers on YouTube, and we've compiled 10 of the best

Viral Visionaries: How can brands get the most out of influencer campaigns? Viral Visionaries Oct 12th, 2018

Viral Visionaries: How can brands get the most out of influencer campaigns?

Our team of industry leaders shares their insight on how to execute a great creator campaign

How influencers nurture their communities to make the internet a better place Feature Oct 9th, 2018

How influencers nurture their communities to make the internet a better place

Communities are only as toxic as their overlord allows.

Influencer marketing for banks: how to make finance more human Feature Sep 14th, 2018

Influencer marketing for banks: how to make finance more human

Every brand wants a slice of the millennial pie, but how are banks getting in?

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