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Social Soup tests in-store voucher tech for micro-influencers
PepsiCo campaign for Sunbites Snack Crackers reached more than 1.2m people

Instagram pushes influencers to use sponsored content tool
Photo-sharing app Instagram moves towards clearer advertising

Instagram Stories now has 300m daily active users
That's nearly twice as many users as Snapchat, with parent company Facebook also still growing

How is MZ’s marketing campaign with Alexis Ren working out for Final Fantasy XV: A New Empire?
Partnership racks up millions of views across YouTube and Instagram

Startup Muvi wants to connect musicians with Instagram influencers
Launches service for artists to pay $12.99 a month to get micro-influencer promotions