YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Influencer

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What interior brands & influencers can learn from Queer Eye’s Bobby Berk Feature Sep 7th, 2020

What interior brands & influencers can learn from Queer Eye’s Bobby Berk

How companies are teaming up with designers to grow their brands

Influencer marketing during Coronavirus: key trends and challenges Interviews & Opinion Aug 5th, 2020

Influencer marketing during Coronavirus: key trends and challenges

Cloutboost's Polina Haryacha discusses how the market has evolved during the pandemic

Why influencers are best placed to promote COVID-19 safety Feature Apr 1st, 2020

Why influencers are best placed to promote COVID-19 safety

As the world continues to deal with the COVID-19 outbreak, influencers swapping #ootd post for collaborations with the World Health Organisation

Sideqik teams up with AI powered Partnerize to create new campaign measurement tools News Feb 11th, 2020

Sideqik teams up with AI powered Partnerize to create new campaign measurement tools

The partnership aims to give brands and marketers more detailed insights

Money-saving influencer case study: Skint Dad & Chip Feature Feb 10th, 2020

Money-saving influencer case study: Skint Dad & Chip

After a long January, money-saving is on everybody's minds, including influencers

German Instagram influencer jailed for carrying out illegal cosmetic procedures News Nov 20th, 2019

German Instagram influencer jailed for carrying out illegal cosmetic procedures

The influencer, who cannot be named, injected hyaluronic acid into at least 35 women

Marketing platform Influencer closes £3 million funding round News Oct 3rd, 2019

Marketing platform Influencer closes £3 million funding round

The round was led by Puma Private Equity

Almost half of marketers want total control over sponsored influencer posts, according to study News Sep 19th, 2019

Almost half of marketers want total control over sponsored influencer posts, according to study

Takumi's latest study showed 45% of marketers want complete control of posts

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community Interview Jun 6th, 2019

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community

"We pride ourselves on our positive community because we are very strict about cracking down on people"

TopSocial launches in India, first open marketplace for influencers in the region News May 16th, 2019

TopSocial launches in India, first open marketplace for influencers in the region

The company plans to bring over 5,000 influencers and celebrities together

The word 'influencer' is now in the Mirriam-Webster dictionary News May 9th, 2019

The word 'influencer' is now in the Mirriam-Webster dictionary

Consider yourselves validated by the evolution of language

Influencer fakes attending Coachella to demonstrate how easy it is to lie on social media News Apr 27th, 2019

Influencer fakes attending Coachella to demonstrate how easy it is to lie on social media

"Social media is just a manipulated version of reality"

Influencer marketing platform Vamp enjoys success in Indonesia with first campaigns News Apr 15th, 2019

Influencer marketing platform Vamp enjoys success in Indonesia with first campaigns

The company launched in the area three months ago

Instagram influencer Jessy Taylor fires back at online 'haters' as her second account is deleted News Apr 15th, 2019

Instagram influencer Jessy Taylor fires back at online 'haters' as her second account is deleted

Taylor has had two Instagram accounts deleted

KFC turns Colonel Sanders into a virtual Instagram influencer News Apr 11th, 2019

KFC turns Colonel Sanders into a virtual Instagram influencer

The fast-food chain pokes fun at influencers on 'Gram

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