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Buzzoole is the only EU company named in Gartner 'influencer marketing solutions' report News May 9th, 2018

Buzzoole is the only EU company named in Gartner 'influencer marketing solutions' report

The other nine companies mentioned are based in north America

Viral Visionaries May 4th, 2018

When it comes to driving downloads, is it better to recruit a few big influencers or a larger amount of micro-influencers?

We asked our panel of experts whether numbers account for everything, or whether there's strength in a different type of number

BEN: "The role of influencers isn’t just growing, it’s also impacting how other players in the industry engage with their audiences" Interviews & Opinion May 3rd, 2018

BEN: "The role of influencers isn’t just growing, it’s also impacting how other players in the industry engage with their audiences"

We spoke to BEN's head of digital partnerships about how influencers are shaping the advertising space

Kairos Media generates 13.3 million views with Football Clash: All Stars Instagram campaign News May 2nd, 2018

Kairos Media generates 13.3 million views with Football Clash: All Stars Instagram campaign

The campaign reached 166 per cent of it's total view goal

South African social media influencers can earn up to $795 per post on Instagram News Apr 30th, 2018

South African social media influencers can earn up to $795 per post on Instagram

Influencers in the country can make a sustainable income from Instagram alone

How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom Campaign Apr 30th, 2018

How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom

Influencers are the best method of attracting the elusive attention of Gen Z - but how do you hit the sweet spot?

French digital media group aufeminin announces major acquisition within influencer marketing sector News Apr 27th, 2018

French digital media group aufeminin announces major acquisition within influencer marketing sector

The company has acquired a majority stake in Ykone, considered to be a top player in the space

What is influencer marketing in 2018 and how can campaigns make an impact? News Apr 27th, 2018

What is influencer marketing in 2018 and how can campaigns make an impact?

Nevaly CEO David Kim offers up some key stats on the space

Actress turned influencer Bella Thorne earns $65,000 per Instagram post News Apr 27th, 2018

Actress turned influencer Bella Thorne earns $65,000 per Instagram post

Influence pays. Like, it really pays.

Influencer management platform Traackr raises $9m in funding round News Apr 26th, 2018

Influencer management platform Traackr raises $9m in funding round

The platform will use the funds to expand their services on a global scale

Report: Fashion marketing is turning away from celebrities and mega influencers Feature Apr 23rd, 2018

Report: Fashion marketing is turning away from celebrities and mega influencers

60 per cent of companies in the field expect to spend more of their budget on influencer marketing this year

Viral Visionaries Apr 13th, 2018

Viral Visionaries: How do you spot fake followers?

We asked out panel of experts how to decipher a genuine audience from a fake one

Milwaukee startup Lumanu raises $1m to fund influencer marketing efforts News Apr 9th, 2018

Milwaukee startup Lumanu raises $1m to fund influencer marketing efforts

The influencer marketing platform wants to expand in to several digital entertainment sectors

Fullscreen absorbs influencer marketing platform Reelio News Apr 5th, 2018

Fullscreen absorbs influencer marketing platform Reelio

Fullscreen wants to take influencer relations to the next level with the addition of Reelio

Decentralised app BOOSTO harnesses support from leading investors and influencers News Apr 5th, 2018

Decentralised app BOOSTO harnesses support from leading investors and influencers

The new app hopes to create blockchain incentives for individual influencers

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