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Study suggests only 4% of internet users trust online influencers News May 12th, 2019

Study suggests only 4% of internet users trust online influencers

A study from media agency UM shows that barely any internet users trust influencers

TikTok's low-cost influencer marketing campaigns are attracting big brands News Apr 25th, 2019

TikTok's low-cost influencer marketing campaigns are attracting big brands

Calvin Klein, Sony, FIFA and Coca Cola are among the brands looking for cheap campaigns

43% of influencers paid to do a sponsored video for a game will play it again for free News Apr 10th, 2019

43% of influencers paid to do a sponsored video for a game will play it again for free

Nevaly MD looks into the benefits of sponsored videos

The cost of running influencer marketing campaigns on streaming channels News Apr 10th, 2019

The cost of running influencer marketing campaigns on streaming channels

A 24-hour campaign over 100 channels could cost around $60,000

When an influencer turns infamous - crisis management strategies for brands Feature Apr 4th, 2019

When an influencer turns infamous - crisis management strategies for brands

Digital law specialist Brian Sommer discusses how companies can mitigate damage when influencer marketing turn sour

Lessons from Lush: five marketing tips from the cosmetics champion Special Report Mar 29th, 2019

Lessons from Lush: five marketing tips from the cosmetics champion

We've compiled five top tips to keep your marketing fresh and bubbly

Train operator LNER launches influencer social media campaign News Mar 22nd, 2019

Train operator LNER launches influencer social media campaign

"LNER champions the people and places of the East Coast, and this campaign brings that spirit to life in a genuine, cockle-warming way,"

News UK is launching an influencer marketing agency News Mar 18th, 2019

News UK is launching an influencer marketing agency

The Fifth is composed of existing News UK staff and aims to tap into the influencer marketing circuit

Inaugural Influencer Marketing Awards shortlist revealed News Mar 8th, 2019

Inaugural Influencer Marketing Awards shortlist revealed

The event will take place in London on March 26th

Junk food influencer marketing is becoming a problem in Norway News Mar 4th, 2019

Junk food influencer marketing is becoming a problem in Norway

The report states that social media is actively being used to promote unhealthy food to children around the ages of 12 to 18

Brands are paying more for influencer marketing, but social stars are earning less News Feb 27th, 2019

Brands are paying more for influencer marketing, but social stars are earning less

A fresh study from Rakuten Marketing revealed influencers earn less despite increases to campaign budgets

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 Feature Feb 21st, 2019

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

We caught up with Night Media CEO Reed Duchscher to chat about the rising need for boutique agencies in influencer marketing

Mavrck announces new forecasting capabilities for influencer marketing performance News Feb 1st, 2019

Mavrck announces new forecasting capabilities for influencer marketing performance

The platform is streamlining the ROI prediction process

CMA releases new 'rules' regarding social media endorsements News Jan 30th, 2019

CMA releases new 'rules' regarding social media endorsements

The government body has released a full set of guidelines regarding endorsements, gifts and posts

Marketing platform ZINE is improving influencer accountability News Jan 29th, 2019

Marketing platform ZINE is improving influencer accountability

Verified Reach can track real influence and catch out fraudsters

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