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PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

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Feature Sep 11th, 2018

OPINION: Influencing the negative

Since Keith Weed of Unilever’s comments in Cannes earlier this year, influencer marketing has come in for criticism from many observers. Mark Wright, CRO at Influencer, explains why much of this is unfair.

Feature Sep 4th, 2018

YouTube impressions data is everything

Mobcrush's Phil Ranta discusses the importance of creating a sonic boom online

Marketing Aug 30th, 2018

7 best practices for using memes in your marketing campaign

Marketing platform Fanbytes talk through the business of memes

Feature Aug 13th, 2018

Don’t let your influencer marketing fall victim to ‘Love Island fever’

Love it or hate it, the ITV2 show has had a powerful effect over the last two months, not only on audiences, but on brands too.

Interviews & Opinion Aug 2nd, 2018

How to make the most from influencer marketing in different regions

Zorka.Mobi's Regina Tsvyrova delves into the local markets and how best to work with content creators in each region

Feature Jul 24th, 2018

The future of influencer marketing

Vamp co-founder Aaron Brooks take a look at where influencer marketing will be in 2020

List Jul 16th, 2018

Six successful UGC campaigns and what made them so good

Lobster CEO Olga Egorsheva takes us through six successful user-generated content creations

Feature Jul 3rd, 2018

What can IGTV learn from failed online video platforms?

Mobcrush's Phil Ranta discusses what IGTV needs to do to get ahead of the game

Feature Jun 25th, 2018

Why the influencer industry needs to come together and create a code of conduct

CRO of Influencer hits back at Unilever and discusses brand impact on content

Feature Jun 21st, 2018

What can selfies can teach digital advertisers?

Vamp CEO Aaron Brooks on #worldselfieday and how the trend can influence the masses

Interviews & Opinion Jun 1st, 2018

Influencers offer the experiences that consumers crave

Vamp's Aaron Brooks on how the shopping experience has evolved

Interviews & Opinion May 16th, 2018

Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel

CEO and creative director Rob Hewson shares his studio's experience of trying to get livestreamers on board for the studio's latest release

Feature Mar 28th, 2018

Instagram's shoppable posts gives brands yet another reason to engage influencers

Vamp's Aaron Brooks on utilising Instagram to increase sales

Interviews & Opinion Mar 6th, 2018

Social networks must maintain their individuality to survive

Why Vamp’s Aaron Brooks believes Snapchat’s latest share nosedive is a cautionary tale against the social sell out

Feature Feb 21st, 2018

Developing UGC games in 2018: The seamless symbiosis of influencers and UGC games

Traplight's Veera Rouvinen explains how user-generated content triumphs among influencers

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PGC Summit Shanghai 2025	Asia	Jul 30th
PGC Summit Shanghai 2025	Asia	Jul 30th
Finnish Games Week 2025		Oct 6th
Pocket Gamer Connects Helsinki 2025	Nordic	Oct 7th

Staff Profile

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Articles by Guest Author

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