Nina Cresswell | Staff Profile | Influencer Update

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Staff Profile

Articles by Nina Cresswell

All articles written by Nina Cresswell

Six steps for approaching beauty and fashion influencers

Feature Nov 5th, 2018

Six steps for approaching beauty and fashion influencers

Fashion influencers are leading the charge on Instagram, but how do you approach them? We've got you covered.

Special Report Oct 30th, 2018

eBay spawns a new brand of 'seller' influencers

We take a look at how the online marketplace is utilising the power of influencers

How to target millennial women: Society6 dorm decoration YouTube campaign

Feature Oct 4th, 2018

How to target millennial women: Society6 dorm decoration YouTube campaign

How Society6 used university dorms as a canvas for a clever brand awareness campaign

Three influencer marketing mistakes to avoid

Feature Oct 2nd, 2018

Three influencer marketing mistakes to avoid

Want to avoid those death-threats? Here's three top tips to keep you out of the firing line

Influencer marketing for banks: how to make finance more human

Feature Sep 14th, 2018

Influencer marketing for banks: how to make finance more human

Every brand wants a slice of the millennial pie, but how are banks getting in?

Selling stories: what marketers can learn from book influencer Bronte Huskinson

Feature Sep 6th, 2018

Selling stories: what marketers can learn from book influencer Bronte Huskinson

We take a look into the world of pushing literature with digital influence

Fur real: why brands are barking mad for pet influencers

Feature Aug 8th, 2018

Fur real: why brands are barking mad for pet influencers

Animals may be completely oblivious to it, but brands are desperate to work with follower-heavy fluffsters. Here’s how pet influencers are promoting products with wildly successful results.

Influencer powerhouses: how The Rock spurred more iPhone owners to use Siri

Campaign Jul 27th, 2018

Influencer powerhouses: how The Rock spurred more iPhone owners to use Siri

70 per cent of iPhone users rarely use Siri. Here's how The Rock changed that

How Nike's 'Nothing Beats a Londoner' campaign cleaned up at Cannes Lions

Feature Jun 28th, 2018

How Nike's 'Nothing Beats a Londoner' campaign cleaned up at Cannes Lions

Cannes Lions showcases the crème de la crème - and it was Nike that truly set the bar this year

Good influence: How charities can harness the power of influencers

Feature Jun 27th, 2018

Good influence: How charities can harness the power of influencers

Celebrities have strived to raise awareness of charitable causes for years, but influencers can take that to a new level.

How to do Instagram Stories like a boss

Feature May 30th, 2018

How to do Instagram Stories like a boss

Our guide to making the most out of the social platform's stories function

Food for thought: HelloFresh's clever approach to influencer marketing

Feature May 23rd, 2018

Food for thought: HelloFresh's clever approach to influencer marketing

Food influencers are on the rise and it's up to produce providers to keep their marketing approach fresh

Skepta to Stormzy: five ways grime influencers are ruling the marketing world

Feature May 1st, 2018

Skepta to Stormzy: five ways grime influencers are ruling the marketing world

From pirate radio to prime-time festivals, grime has emerged from the underground and is thriving commercially. Brands and marketing agencies all want a piece of the pie - here’s why.

How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom

Campaign Apr 30th, 2018

How Universal Orlando nailed Gen Z appeal by giving teen influencers full creative freedom

Influencers are the best method of attracting the elusive attention of Gen Z - but how do you hit the sweet spot?

Yves Saint Laurent: How to sell a smell with influencer marketing

Campaign Apr 3rd, 2018

Yves Saint Laurent: How to sell a smell with influencer marketing

The luxury brand nailed the art of discreet luxury in its 2017 male fragrance campaign. Here’s why it was a huge success, in a world of in-your-face blogger ads.

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