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Articles by Ben Parfitt

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Twitch Extensions become monetised with Bits functionality

News Apr 24th, 2018

Twitch Extensions become monetised with Bits functionality

Viewers can now pay for added interactivity as they watch

YouTube pulled 8.3m videos in three months

News Apr 24th, 2018

YouTube pulled 8.3m videos in three months

Site claims that bulk of harmful content is never viewed prior to deletion

Report: Fashion marketing is turning away from celebrities and mega influencers

Feature Apr 23rd, 2018

Report: Fashion marketing is turning away from celebrities and mega influencers

60 per cent of companies in the field expect to spend more of their budget on influencer marketing this year

Procter & Gamble lifts YouTube ad ban

News Apr 23rd, 2018

Procter & Gamble lifts YouTube ad ban

Although it will only advertise on videos it has vetted and approved

Ninja’s charity Fortnite event sets new Twitch record

News Apr 23rd, 2018

Ninja’s charity Fortnite event sets new Twitch record

Around 680,000 watch Fortnite streamer’s live Las Vegas event

Twitch rolls out improved analytics tools

News Apr 20th, 2018

Twitch rolls out improved analytics tools

Which will be useful to understand precisely how popular Fortnite has been for you

YouTube is still running ads on extremist channels

News Apr 20th, 2018

YouTube is still running ads on extremist channels

Channels promoting white nationalism, Nazism and paedophilia are being monetised

Snapchat is rolling out new AR shopping tools

News Apr 19th, 2018

Snapchat is rolling out new AR shopping tools

Users will be able to buy things without ever leaving the app

YouTuber faces jail for homeless Oreo stunt

News Apr 19th, 2018

YouTuber faces jail for homeless Oreo stunt

Also accused of offering sandwiches filled with cat poo to children and the elderly

PopSugar apologises for influencer content theft ‘experiment’

News Apr 18th, 2018

PopSugar apologises for influencer content theft ‘experiment’

Company CEO “feels terrible about how this made people feel”

YouTube tries to calm demonetisation fears: "We know the last year has not been easy for many of you"

News Apr 18th, 2018

YouTube tries to calm demonetisation fears: "We know the last year has not been easy for many of you"

“While we’re proud of this progress, I know we have more work to do”

Captain Morgan rum kills Snapchat ad campaign for good

News Apr 17th, 2018

Captain Morgan rum kills Snapchat ad campaign for good

“Unfortunately due to data inaccuracies and things like that it wasn’t feasible for us to work with them anymore”

Pub chain JD Wetherspoon quits social media

News Apr 17th, 2018

Pub chain JD Wetherspoon quits social media

Company kills its Twitter, Facebook and Instagram pages and chairman complains of social media addiction

Radical Heights’ honeymoon period may already be over as numbers plummet

News Apr 16th, 2018

Radical Heights’ honeymoon period may already be over as numbers plummet

Game teeters on the brink of falling of out of the Steam Top 100

Fortnite is contributing to a swelling clickbait problem on YouTube

News Apr 16th, 2018

Fortnite is contributing to a swelling clickbait problem on YouTube

‘1 Kill = Remove 1 Clothing With My 13-Year-Old Sister’ video removed from YouTube

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