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Articles by Ben Parfitt

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YouTube users complain after Logan Paul notifications pushed out to non-subscribers

News Feb 8th, 2018

YouTube users complain after Logan Paul notifications pushed out to non-subscribers

Site apologises for the spam, although ongoing notification issue remain mysterious

YouTuber Kian Lawley dropped by 20th Century Fox film after racist remarks

News Feb 8th, 2018

YouTuber Kian Lawley dropped by 20th Century Fox film after racist remarks

“I am fully aware of the mistakes I have made and strive every day to become a better me than I was yesterday”

Fresh outrage as investigation unearths yet more unsafe content on YouTube Kids

News Feb 7th, 2018

Fresh outrage as investigation unearths yet more unsafe content on YouTube Kids

Company admits “it is a difficult environment because things are moving so, so quickly”

Number of paid creators jumps 233% on Twitch

News Feb 7th, 2018

Number of paid creators jumps 233% on Twitch

Streaming platform hosted 355 billion hours of content last year from over 2 million different broadcasters

Facebook wants to attract more creators as it steps up YouTube rivalry, report claims

News Feb 6th, 2018

Facebook wants to attract more creators as it steps up YouTube rivalry, report claims

Hopes to keep users on the site for longer by scooping up creators scared away by YouTube changes

Dr Disrespect’s return crashes Twitch

News Feb 6th, 2018

Dr Disrespect’s return crashes Twitch

Guy Beahm attracts 389k concurrent viewers on his return to PlayerUnknown’s Battlegrounds

Sea of Thieves tops Twitch and Mixer rankings

News Feb 5th, 2018

Sea of Thieves tops Twitch and Mixer rankings

Microsoft will want to do all that it can to ensure that top creators continue to support the game after its release in March

Logan Paul returns to YouTube after month-long hiatus

News Feb 5th, 2018

Logan Paul returns to YouTube after month-long hiatus

Controversial star acknowledges mistakes but vows never to change

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year

Feature Jan 31st, 2018

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year

One of the world’s largest markets is quickly wising up to the effectiveness of influencer marketing

Building your product around influencers is a great route to engagement

Campaign Jan 16th, 2018

Building your product around influencers is a great route to engagement

Getting influencers to promote your product is one thing, but bringing influencers into the heart of your creation is becoming an increasingly popular strategy

How Traplight used influencers to build Big Bang Racing awareness

Feature Jan 3rd, 2018

How Traplight used influencers to build Big Bang Racing awareness

TheAlvaro845, Bootramp, Reversal, Petard, AndroiMers, Spencer23$ and McSportzHaw drive millions of views and thousands of downloads

Was 2017 the year the YouTube bubble burst?

Feature Dec 19th, 2017

Was 2017 the year the YouTube bubble burst?

As the year comes to close, we take a look back on what hasn't been the most successful year for YouTube and its creators. What went wrong?

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