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Featured Profiles

Matchmade's platform: "We make it performance-based, so you’re not paying for empty air" CEO INTERVIEW Nov 1st, 2017

Matchmade's platform: "We make it performance-based, so you’re not paying for empty air"

Jiri Kupiainen and his team went from being game developers themselves to helping other developers connect better with YouTubers

Latest Profiles

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud" INFLUENCER Mar 6th, 2019

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"

We chat to Influencer CEO Ben Jeffries about the rise of Influencer, and the company's plans heading into its fourth year.

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 NIGHT MEDIA PROFILE Feb 21st, 2019

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

We caught up with Night Media CEO Reed Duchscher to chat about the rising need for boutique agencies in influencer marketing

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" FOURTH FLOOR Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

We chat to Fourth Floor Creative about its first year of business, and the first-hand experience it's bringing to the influencer marketing space

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

We spoke to TBP CEO Byron Rawlings about the ever-evolving influencer space and the challenges to adapt to it

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry" TAGGER PROFILE Sep 7th, 2018

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry"

Dave Dickman talks us through his biggest influencer marketing do's and don'ts

Speaker Spotlight: Nevaly managing director David Kim PGC SPOTLIGHT Sep 3rd, 2018

Speaker Spotlight: Nevaly managing director David Kim

David will be speaking at Pocket Gamer Connects Helsinki on September 12th

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable' PGC SPOTLIGHT Aug 31st, 2018

Speaker Spotlight: Traplight head of marketing Veera Rouvinen on what makes a game 'YouTubable'

Veera will be speaking at Pocket Gamer Connects: Helsinki on September 12th

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers SPEAKER SPOTLIGHT May 10th, 2018

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers

Dmitry Liapin offers advice on influencer marketing campaigns and tells us what to expect from his talk

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience" MEET THE MAVERICKS Feb 23rd, 2018

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience"

We met with influencer marketing specialists Maverick Media, to get their take on an ever-expanding space

InfluencerUpdate.biz launch partner spotlight: GameInfluencer INFLUENTIAL PARTNER Nov 7th, 2017

InfluencerUpdate.biz launch partner spotlight: GameInfluencer

Head of Business Development Macy Mills discusses the company and influencer trends

InfluencerUpdate.biz launch partner spotlight: Matchmade MATCHED UP Nov 6th, 2017

InfluencerUpdate.biz launch partner spotlight: Matchmade

Matchmade CEO Jiri Kupiainen discusses the company and influencer trends

InfluencerUpdate.biz launch partner spotlight: Spartan Elite ELITE PARTNER Nov 3rd, 2017

InfluencerUpdate.biz launch partner spotlight: Spartan Elite

CEO Brian Dodge discusses the company and influencer trends

Roadblocks and Roadhogs: The Rise of Overwatch Central OVERWATCH CENTRAL INTERVIEW Nov 2nd, 2017

Roadblocks and Roadhogs: The Rise of Overwatch Central

We chat to Ryan Horton from Overwatch Central, as the channel celebrates it's second birthday.

Matchmade's platform: "We make it performance-based, so you’re not paying for empty air" CEO INTERVIEW Nov 1st, 2017

Matchmade's platform: "We make it performance-based, so you’re not paying for empty air"

Jiri Kupiainen and his team went from being game developers themselves to helping other developers connect better with YouTubers

Ex-PlayStation Now CEO David Perry on entering the world of influencer marketing with Vyrl AUTHENTIC MARKETING Oct 31st, 2017

Ex-PlayStation Now CEO David Perry on entering the world of influencer marketing with Vyrl

The games industry veteran talks us through his ambitious plans

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