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Steel Media launches BeyondGames.biz
Where games meet music, film, sports, fashion, the metaverse…
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Best Fiends developer Seriously kicks off Creative Corner campaign with NsomniaksDream partnership
Video series starts with face painting lessons and no gameplay

Hulu commissions four new eSports shows with influencers included
Online video service is working with ESL on series including Player v Player

Rize live-video app will give cryptocurrency to influencers
The new app from livestreaming startup YouNow wants to build a buzz quickly

Eat, sleep, post, repeat: the daily routines of online influencers
Are Zoella, Casey Neistat and The Syndicate Project getting enough sleep?

UK advertising watchdog warns about misleading influencer marketing
ASA boss says too many influencers still aren't declaring their commercial relationships adequately

Twitch swoops for Maker Studios' Kendra Johnson
Appointed GM of global content development and emerging markets

USA Today parent company invests in Grateful Ventures
Influencer marketing key to decision by Gannett to take majority stake in company

Report: more than half of Gen-Z consumers are influenced by social stars
A.T. Kearney research suggests that 54% are susceptible to the views of bloggers and vloggers

PR agency TRACCS hopes to boost influencer marketing in Middle East
Company has teamed up with US firm Open Influence to use its tech

Twitch hires Wargaming's Rahim Attaba as EMEA director of commerce
New hire to grow economic activity on platform and connect publishers with its audience

Travel influencers gather in Ireland for TBEX conference
Ireland hoping to get some love from social stars and bloggers during two-day conference