Snapchat can’t get people to wear their spectacles even if they pay them $45k

CEO of influencer platform ZINE debates whether Luke Sabbat's failed Instagram campaign is entirely down to him

• Snapchat
• Campaign
• Luke Sabbat

What is the career expectancy of an influencer?

As Marzia turns her back on YouTube - and 7.4m subscribers - Vamp’s Aaron Brooks questions the longevity of social media stardom

• YouTube
• influencers
• Marzia

How Next 10 Ventures' EduCreator program will strengthen the supply and diversity of content in the educational sector

We chatted to Next 10 Ventures CEO Benjamin Grubbs about how the EduCreator fund can shape video content

• Creators
• Investment
• Next 10 Ventures
• Educational content
• EduCreator

Once again YouTube confuses fake news with politics

“We don’t want to be in the business of saying: This is true, this is not true,” says Susan Wojcicki

• YouTube
• fake news
• curation

Player.me: "we want to turn every player into a content creator"

Streaming software that gives every player the tools to create gaming memories, influencer or not

• Creators
• Gaming
• XSplit
• Evolve
• Player.me

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers

We chatted to Outerminds CEO Guiz de Pessemier about the release of Ball Rider and working with influencers

• mobile games
• games
• Partnership
• youtubers
• Outerminds
• Ball Rider

Marketers, stop trying to influence influencers

Influencers are not a new concept, particularly for marketers

• influencer marketing

OPINION: Influencing the negative

Since Keith Weed of Unilever’s comments in Cannes earlier this year, influencer marketing has come in for criticism from many observers. Mark Wright, CRO at Influencer, explains why much of this is unfair.

• Marketing
• Influencer

Speaker Spotlight: Dmitry Chudovsky at Zorka.Mobi

Chudovksy will be speaking on the influencer insight track at Pocket Gamer Connects Helsinki

• Pocket Gamer Connects Helsinki
• Speaker Spotlight
• Zorka

YouTube impressions data is everything

Mobcrush's Phil Ranta discusses the importance of creating a sonic boom online

• YouTube
• data
• impressions

Don’t let your influencer marketing fall victim to ‘Love Island fever’

Love it or hate it, the ITV2 show has had a powerful effect over the last two months, not only on audiences, but on brands too.

• influencer marketing
• Love Island

How to make the most from influencer marketing in different regions

Zorka.Mobi's Regina Tsvyrova delves into the local markets and how best to work with content creators in each region

• Marketing
• influencer marketing

Escapex explains how decentralising social media can give influencers more power

We spoke to Escapex CBO Shamik Talukder about giving influencers their own personal platforms to thrive

Why Microsoft's Mixer isn't trying to compete with Twitch

Program manager Tara Voelker shares how the Big M's venture has carved out its own niche in the billion dollar streaming market

• Streaming
• interview
• community

The future of influencer marketing

Vamp co-founder Aaron Brooks take a look at where influencer marketing will be in 2020

• micro-influencers
• influencer marketing
• Creators
• transparency