Icesimba was founded in 2013, and is one of the few brands in China which presents the entire world with mobile gaming services.

ICE stands for "Innovation, Culture, and Entertainment", and Simba carries connotation of "king". Combined, these two meanings represent Icesimba's constant pursuit - to form a strong bond between "digital", "entertainment", and "culture", and create a world-leading digital culture entertainment promotion brand.

Ever since Icesimba was founded, it has striven to make masterpiece games, and dedicated its time to making a smaller number of well-crafted games rather than flooding the market with inferior products. Icesimba is operated meticulously, and provides gamers with "gold-medal service" which has earned it the acknowledgement and praise of many. As of July, 2014, over 20 masterful Chinese games have been welcomed in to the Icesimba family.

On August 7th, 2014, Icesimba made its first mark by releasing its first game internationally - Armor Blade. In less than 24 hours, Armor Blade became a recommended game on the front page (both the main front page and "Best New Game" page) of the App Store in 90 English-speaking countries, including the US and UK, and was also listed as one of the top nine best new games. The game's success came thanks to its outstanding quality, but its success was further bolstered by experienced, stable operation. Following its principles of meticulous operation, Icesimba formulated a detailed, stable operation plan for Armor Blade, conducing multiple, small-scale testing in Canada, Australia, and New Zealand before the game went online. After final preparations were made, Armor Blade was officially released on August 7th around the world. Armor Blade struck a bulls-eye, astounding the market with its initial success, despite the lack of promotion.

As an original Chinese game, Armor Blade's achieved rare success in the international market. To a certain extent, Armor Blade's success is just the beginning of original Chinese-made games becoming some of the best in the world.

Armor Blade is just a small step on Icesimba's path to success. Moving forward, Icesimba will release even better games in the future, as it brings top-quality, original Chinese games to the world, and provides gamers around the world with the greatest gaming experience!