Elex was founded in 2008, and after 5 years of rapid growth, it has become a benchmark in the internationalization of China's internet companies. With over 500 employees, the company's headquarters are in Beijing, with branches in Hefei, China, Hong Kong, China, Taiwan, China, and Sao Paulo, Brazil. Tencent (HK:00700), the largest internet group in China, became a strategic investor in Elex in 2009. In our strategic partnership, both Elex and Tencent are working together to develop overseas markets in emerging countries.
Ever since Elex was founded, we have believed that China's internet industry will cause the advance of internationalization of China's production industry, with its own innovation and place in the international community. Over the past several years, Elex has partnered with China's foremost internet companies (including Baidu, Tencent, and Alibaba) and top-ranking games companies (like DD Tank, Perfect World, Giant Interactive, and 61.com) to achieve many breakthroughs and successes in overseas internet markets.
Happy Harvest: Elex's product, Happy Harvest, became one of China's most influential cultural products overseas in the 30 years since the Reform and Opening Up Movement. From 2008 to 2011, Happy Harvest marked history in the local video game industries of places like Taiwan, China, Brazil, Poland, Germany, and Vietnam, where it became the most popular casual game.
Taking on European and American corporate titans and establishing independent distribution channels: In 2009, Elex was the first in the industry to create its own game distribution team to disrupt the monopoly that European and American companies had on social network gaming. This team overcame difficulties like cross-national payment and customer service to become the first independent distributor of a self-developed game in China's history of network game companies. Afterwards, Elex used its own distribution capabilities to help send many Chinese game companies overseas, creating a new wave in network game internationalization in the industry.
10 million daily logins: 10 million users visit Elex services every day, which has over 30 million active accounts across over 40 countries in over 10 languages. Elex is now one of China's most internationally-influential internet companies. Several subsidiary websites number among the top 1,000 websites in the world, and continue to ensure the good rankings of Chinese internet companies in overseas markets.
Stable, healthy growth: In the ever-shifting gaming and internet industry, Elex's has remained true to its stable, healthy business model principle. We're dedicated to becoming a "sun" of the industry, with core business and sustainable, stable growth - not just the "falling star" of a brief success. Ever since we were founded in 2008, we have experienced tremendous changes and shifts in the industry, and steadily grown from a 5-person enterprise to an over 500-person company. Our business has also grown by leaps and bounds.
XingCloud: In 2010, in order to resolve the variety of problems encountered in the internet's internationalization, Tencent's strategic partners and renowned internet product and overseas operator Elex jointly invested 30 million Yuan to jointly establish Beijing's Xingcloud Internet Technology Co. Ltd. Xingcloud used cloud technology to successfully solve the language structure, localization, payment, server speed increase, and other problems encountered in the internationalization of internet products, and provide one-stop, efficient solutions. Currently, Xingcloud has become the standard service for internationalization of China's electronics business websites, including internationalization solutions for some of China's top companies like Vancl, 360buy, and dhgate.
